Press Releases 2009

The 2009 Premier Collection takes dress watch refinement to a new level. With two new calibres and no less than 8 new creations, the Premier collection is stronger than ever, reflecting its ever-growing international popularity. With its subtle new design accents, the classic Premier look is refreshed and refined for 2009.

The Kinetic Direct Drive Moon Phase.

The Kinetic Direct Drive Moon Phase is the undoubted star. The appeal of this beautiful new timepiece lies in the harmony between the eternal motion of the planets and the perpetual energy of Kinetic. The leading edge modernity of Kinetic Direct Drive fuses perfectly with the most traditional of time indicators, the moon phase. The new movement was designed from the very start to allow a sober and clear presentation of the time and a quite remarkable ease of use: all the time and calendar functions are operated by the single crown, and the same crown allows the wearer to add power to the watch and see, in real time, the power that is being generated. With the day and 24 hour indicators combined in the 6 o’clock dial, and the two power reserve functions presented in just one fan-shaped dial at 9 o’clock, the high functionality is unobtrusive but immediately accessible, and the classic, traditional feeling of Premier is preserved. Could this be the most elegant expression yet of SEIKO’s vision ‘emotional technology’?

The new Chronograph Perpetual

To combine a full function Alarm Chronograph with a Perpetual Calendar was an irresistible challenge, but to achieve it in a watch that retains the ease of use and classic appeal of Premier is a very considerable achievement. The key to the success is the dual function of the centre hand. It indicates the date, month and leap year in the time of day mode and seconds in the chronograph mode, thus leaving the dial clean and easy to read. Once again, the very highest timekeeping technology is presented with a classic, restrained demeanour. This is the very essence of SEIKO Premier.

The new Premier collection for women

The Premier women’s collection has long been a success. The Premier design ethos combines sobriety and classicism with a modern inventiveness that is perfectly expressed in the new creation for 2009. The Premier women’s watch is as practical as it is elegant, with 10 bar water resistance, curved sapphire crystal and cabochon crown.

New calibres: