Press Releases 2009

In 2009, the entire Sportura collection has been refined and re-engineered. The iconic design elements that form the unique character of Sportura are retained: the jet black dials, 10 bar water resistance, high-legibility sapphire crystals and the red and orange colour accents all remain, but are all expressed in a new, more refined design that speaks as much of the world of Gran Turismo as it does of the F1 pit lane

The new collection comprises 4 new creations, using both quartz and Kinetic calibres and including, for the first time, a Kinetic Direct Drive creation that will be the leading model in the communication program for 2009.

Precision timing, even at high speed!

On the autobahn or on the race track, a true motor sports watch needs to deliver precise information at a glance with maximum ease of operation. The new Sportura range was designed with these challenges to the fore. On the Alarm Chronograph, and Chronograph Perpetual models, the buttons are extended around the case for simple one-touch operation and the colour accents provide a clear visual separation of the time of day and the chronograph data. The new crown is inspired by the grace of an alloy wheel on a GT roadster, and is shaped with deeply cut grooves to ensure precise operation. Most importantly, the dials on every model are easy to read, even at an oblique angle, thanks to the anti-reflective coating on the sapphire crystals and the high contrast between the hands and the jet black dials.

Kinetic Direct Drive: At high speed, control is everything

For the first time, the remarkable Kinetic Direct Drive movement, one of SEIKO’s leading ‘emotional’ technologies joins the Sportura collection. Taking its energy from the wearer’s movement, and converting this Kinetic energy into electricity, SEIKO Kinetic has always been the perfect platform for sports watches, where long-term reliability and precision timing are vital. Now, with the interactive Direct Drive function, this new Sportura creation takes the wearer’s control of the energy in his watch to a new level. Before the journey, or before the race, the wearer can see, in real time, and, if necessary, add to the power reserved in the watch to ensure perfect one-second-a-day timing. The dual purpose power reserve indicator is at 9 o’clock, and, when in real-time mode, is as responsive to the energy input through manual winding as a rev counter in a GT sports car.

The new Chronograph Perpetual

To combine a full function Alarm Chronograph with a Perpetual Calendar was an irresistible challenge, but to achieve it in a watch that retains the ease of use and instant readability of Sportura is a very considerable achievement. The key to the success is the dual function of the centre hand. It indicates the date, month and leap year in the time of day mode and seconds in the chronograph mode, thus leaving the dial clean and easy to read, even when driving at high speed.

New calibre:

Calibre 7T86: Chronograph Perpetual

Hour, minute and second hands
Calendar hand for date, month and leap-year indication
Retrograde day indicator
Perpetual calendar up to February 28, 2100
Chronograph in 1/5-sec increments up to 24 hours
Split time measurement
Single-time alarm in 24 hours

Specifications:

Alarm Chronograph Calibre 7T62

Case:    Stainless steel with black hard coating
Band:    Stainless steel with three-fold clasp with push button release (SNAD23P)
            Leather strap with stainless steel buckle (SNAD23P-2)
Glass: Sapphire crystal with anti-reflective coating
Water resistance: 10 bar
Recommended retail price in Australia is $1,100 for SNAD23P & $1,050 for SNAD23P-2.
Recommended retail price in New Zealand is $1,300 for SNAD23P & $1,250 for SNAD23P-2.

Chronograph Perpetual Calibre 7T86

Case:    Stainless steel with black hard coating
Band:    Stainless steel with three-fold clasp with push button release (SPC047P)
Glass: Sapphire crystal with anti-reflective coating
Water resistance: 10 bar
Recommended retail price in Australia is $1,300 & in New Zealand $1,500.

Kinetic Direct Drive Calibre 5D22

Case:    Stainless steel with black hard coating
Band:    Stainless steel with three-fold clasp with push button release (SRG005P)
Glass: Sapphire crystal with anti-reflective coating
Water resistance: 10 bar
Recommended retail price in Australia is $1,900, and in New Zealand $2,200.

Available from July 2009.