Establishment of representative office in Dubai.
Introduction of Lassale brand.
1982
Seiko serves as Official Timer of World Cup Soccer Championships in Spain. Introduction of world's first TV watch. Introduction of Lorus brand.
1983
K. Hattori & Co., Ltd. renamed as Hattori Seiko Co., Ltd. Introduction of world's first watch with sound-recording functions.
1984
Introduction of world's first "talking" clock, the Seiko Pyramid Talk.
1986
Seiko serves as Official Timer of World Cup Soccer Championships in Mexico.
1987
Seiko serves as Official Timer of 2nd IAAF World Championships in Athletics in Italy.
1988
Introduction of quartz watch with sweep second hand. Introduction of world's first automatic power generating quartz watch. Introduction of world's first intelligent analogue quartz watch with alarm, chronograph and timer functions controlled by an IC "computer on a chip".
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