Seiko believes that the best way for you to select and purchase a Seiko watch is at one of our authorized retail stores. Only in these stores can you be sure to find the latest Seiko collection, and be sure that your new watch bracelet will be sized and fitted correctly, free of charge.
Seiko, therefore, recommends that you do not purchase a Seiko watch through any website, unless it is an authorized Seiko dealer with the same emblem "SEIKO AUTHORIZED DEALER SITE" as appears here on this home page.
Some non-authorized sites sell counterfeit or second-hand watches, or watches that have been tampered with, and are, therefore, not eligible for care under the Seiko warranty. Others do not offer the original Seiko international warranty, nor do they offer any after-sales service of any kind.
Seiko takes great care to ensure that our Seiko authorized dealers offer you the very best products and service. Please take advantage of the peace-of-mind that only they can offer to Seiko purchasers.
Unauthorized copies or reproductions of any articles, photographs, or moving images on this site are strictly prohibited. Please note that Seiko cannot be held responsible for any claim or promise made on external sites or elsewhere by individuals or organizations other than Seiko Watch Corporation.
If you are buying on the internet…
We have recently been made aware of a growing number of unauthorized and unreliable websites defrauding customers who seek to buy our products from them. Many of these websites have taken consumers' money but not delivered the products. These sites purport to be legitimate and often use the Seiko logo without our permission and offer Seiko watches at considerable discounts. Wherever possible, Seiko takes action against such websites, but we advise that you take great care to ensure that you deal only with sites authorized by Seiko. (June 2013)